Augmentum Media

# Augmentum Media

> Boutique influencer-marketing agency for health and wellness DTC brands, based in London and

> Edinburgh. We build full-funnel influencer programmes on a three-stage model: product seeding,

> affiliate conversion, and paid partnerships (whitelisting and paid social). We help brands scale

> towards eight and nine figures with authentic creator partnerships and measurable systems.

## About

- [Augmentum Media home](https://www.augmentum-media.com/): what we do and who we help.

- [Services](https://www.augmentum-media.com/services): Research, Strategy & Handover; Seeding &

Gifting; Affiliate; Paid Amplification.

- [Contact](https://www.augmentum-media.com/contact): “Let’s talk”.

## Case studies (verified campaign results)

Each page carries the full method and the numbers behind it.

- [lululemon](https://www.augmentum-media.com/work/lululemon): $1.6M+ earned media value in 6 months with zero influencer spend, 7.1M+ impressions at a £2.49 CPM, 1,300+ creatives, averaging 11.9 creatives per influencer.

- [Fussy](https://www.augmentum-media.com/work/fussy): 19M+ impressions at a £3.27 CPM, 11,000+ creatives, 11,500+ new customers through links and codes at a 5.12x ROAS and a sub £13.96 CAC including fees.

- [Huel](https://www.augmentum-media.com/work/huel): 6,000+ creators activated by seeding alone for the US Daily Greens RTD launch into Target, 2,400+ content pieces, 6M+ impressions at a $6.50 CPM.

- [Mother’s Earth](https://www.augmentum-media.com/work/mothers-earth): 3,200+ influencers seeded in 12 months across the Netherlands and DACH, 7M+ impressions at a €4.46 CPM, €120k+ affiliate revenue at a 5.41x ROAS.

- [Fabletics](https://www.augmentum-media.com/work/fabletics): 6 mid-tier UK creators averaging 235k followers, £16.34 CPM running 18% stronger than target, 5.3% engagement against a 1.5-2% benchmark, 30-40% negotiated off standard rates.

- [The Turmeric Co.](https://www.augmentum-media.com/work/the-turmeric-co): 2,700+ influencers seeded, 4,500+ content pieces, 7M+ impressions, 15+ VIP creatives a month at under £90 per video, 55% reduction in creative testing costs.

- [PRFCT](https://www.augmentum-media.com/work/prfct): 467 creators onboarded pre-launch, 211 assets ready for ads, 300k+ organic impressions before launch day, 59,120 views over 90 days with 67.5% from non-followers.

- [NOOMA](https://www.augmentum-media.com/work/nooma): 1,000+ ad-ready creatives in 9 months, tagged posts up from around 100 a month to 250+, 30-35 affiliates onboarded monthly at double the in-house conversion rate, $35,000+ new customer revenue.

## Insights

- [Is Shopify Collabs Worth It for a DTC Brand? (2026)](https://www.augmentum-media.com/blog/shopify-collabs-for-brands/): Yes as the tracking and payout layer for a programme you already run, free to install with a 2.9% fee on commission payouts; no as a way to find creators, since it does not do discovery, briefing, seeding logistics or relationship management.

- [How Much Should You Budget for Influencer Marketing? (2026)](https://www.augmentum-media.com/blog/influencer-marketing-budget/): Budget the programme rather than the posts, across five lines (product and shipping, commission, creator fees, paid amplification, people and tooling); creator fees are frequently the smallest and sometimes zero.

- [How Do You Write an Influencer Brief? (2026 Structure and Examples)](https://www.augmentum-media.com/blog/influencer-brief/): One page, eight parts: product, the single message, format, hook, what to avoid, disclosure, usage rights and deadline; constrain the message and release the format, because a shot-by-shot brief produces compliance rather than performance.

- [How Do You Start a Brand Ambassador Programme? (2026)](https://www.augmentum-media.com/blog/brand-ambassador-program/): Start it inside a seeding programme rather than launching an application page, then invite the 15-25% of seeded creators who post unprompted onto commission; buy ambassador software last, not first.

- [How Do You Reach Out to Influencers and Get a Reply? (2026)](https://www.augmentum-media.com/blog/influencer-outreach/): Send a short, specific message naming their actual content, state the offer explicitly and ask only for a yes or no; reply rates are driven by list quality rather than volume, with 60%+ opt-in achievable on well-targeted seeding.

- [How Do You Measure the ROI of Influencer Marketing? The Four Numbers That Matter (2026)](https://www.augmentum-media.com/blog/influencer-marketing-roi/): Influencer marketing ROI is attributed revenue minus total programme cost, over cost; measure it with four numbers at once, ROAS, CAC including fees, cost CPM and the share of seeded creators converting into affiliates.

- [Spark Ads or Partnership Ads: Which Should You Run in 2026?](https://www.augmentum-media.com/blog/spark-ads-vs-partnership-ads/): They are the same idea on two platforms, running creator content as an ad from the creator’s handle; choose by where your creator content already performs organically, and note that Spark Ads engagement accrues to the original organic post.

- [What Should You Pay an Influencer for Whitelisting Rights? (2026)](https://www.augmentum-media.com/blog/influencer-whitelisting-cost/): Price whitelisting as an uplift on the content fee tied to a rights window, and cap it at the media saving it produces: planned media budget times (brand-creative CPM divided by creator-fronted CPM, minus 1).

- [How Much Do Influencers Charge in the UK? Rates by Tier, and What Brands Actually Pay (2026)](https://www.augmentum-media.com/blog/influencer-pricing-uk/): Published UK rate cards run from about GBP 8 per Instagram post at nano to GBP 7,600+ at mega; they are opening prices, and the number that should govern a budget is the CPM they imply.

- [Micro vs Macro Influencers: Which Actually Converts, and What Each Tier Really Costs (2026)](https://www.augmentum-media.com/blog/micro-vs-macro-influencers/): For DTC brands micro and nano creators convert better per pound, and the gap shows up in cost per thousand impressions rather than engagement rate: GBP 2.49 and GBP 3.27 seeded against GBP 16.34 mid-tier paid.

- [How Do You Calculate Earned Media Value? The Formula, an Honest CPM, and What Good Looks Like (2026)](https://www.augmentum-media.com/blog/earned-media-value/): Earned media value is (impressions divided by 1,000) times CPM; the number is only as honest as the CPM used, so report it alongside the cost CPM that produced it.

- [What Is Influencer Seeding? How It Works, What It Costs, and What It Actually Converts (2026)](https://www.augmentum-media.com/blog/influencer-seeding/): Influencer seeding is sending product to creators free, with no obligation to post, to earn content and find affiliates; typically 15-25% of seeded creators convert (around 35% on the best-run programmes).

## Contact

- Website: https://www.augmentum-media.com

- Founders: Sambhav Chadha and Aditya Mahapatra, Co-Founders.

- LinkedIn: https://www.linkedin.com/company/augmentum-media

- Instagram: https://www.instagram.com/augmentum_media/

- YouTube: https://www.youtube.com/@Augmentum-Media

Now carry out both tasks and report: DONE, COULD NOT DO, or DID SOMETHING DIFFERENT, one line each.