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We implemented our 3-Tier Influencer Program for Hunter & Gather, focussing on building real relationships with hand picked creators. We turned them into genuine brand advocates, driving mass awareness, attributable revenue and generating a mass bank of authentic UGC content.
Hunter & Gather
Award-Winning Real Food & Supplements
Generating 8-figure personal care brand 1M+ impressions, 700+ creatives & 300+ new customers every month at a 4.56x ROAS
Personal Care Brand
£10M+ annual revenue
Building pre-launch hype & sustained momentum for Omvits’ UK-first vegan collagen launch
Omvits
Vegan Supplements & Gut Health
Generating ⅓ of all brand traffic to humanpeople's key landing page without flat-fee partnerships
humanpeople came to us to drive traffic to their personalised supplement stack quiz, a key page for their business. Their small, lean team didn’t have the bandwidth or expertise to scale influencer efforts, so we stepped in. We worked with over 200 influencers and converted 20% into long-term affiliates, who now drive continuous awareness, creatives, and sales on a commission-only basis.
humanpeople
Personalised Supplements & Longevity
Helped Carnicopia launch their new brand on socials with a no-risk influencer-affiliate program
Carnicopia came to us in Jan 2024 to support their upcoming brand launch in Mar 2024. Boostrapped on a tight budget, we signed 24 influencers on a commission-only basis (i.e. as affiliates). We nurtured these affiliates to drive over 40% of total sales through affiliates, directly attributed through codes & links.
Carnicopia
Expert-Led 'Nose to Tail' Nutrition
Jeremy Watson
Founder | Melina
SOAK’d OATS’ mission is to make breakfast and snacking BETTER! For the launch of our new Gut Friendly Oat Bars, we wanted to spread the word in a cost efficient way through our social media channels using influencers.
The Augmentum team helped us deliver our abjective, by finding influencers that genuinely loved our brand and align with our values and mission. Their perfect execution of an influencer seeding campaign brought our brand to life, with mass awareness to target consumers and 100’s of genuine UGC creatives for our paid and organic socials. I would highly recommend working with these guys!
Aran Shaunak
Head of Science Comms &
Customer Ops | Smarter Naturally
Ollie Harkus
Founder | Some Grub
Anton Puzorjov
Quas Drinks
"I appreciated their flexibility. They rode multiple delays with us, something that would have been more difficult to do if they had a retainer model. The communication was really good, the planning of timelines was really good. They really take the headache out of influencer marketing, and can be trusted as a safe pair of hands to do it properly."
Kev Purohit
Co-Founder | Omvits
Henry Fyson
Chief Operating Officer | humanpeople
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