Ambassador

Jan 2024

How Influencers Drove 44% of Traffic for humanpeople

humanpeople, a personalised supplements and longevity brand, wanted to drive more traffic to their key landing page, the personalised supplement stack quiz, central to their customer acquisition funnel. With a small, lean team lacking the bandwidth to scale influencer efforts, they needed a partner who could deliver consistent traffic, creatives, and sales at low risk without relying on flat-fee partnerships.

humanpeople, a personalised supplements and longevity brand, wanted to drive more traffic to their key landing page, the personalised supplement stack quiz, central to their customer acquisition funnel. With a small, lean team lacking the bandwidth to scale influencer efforts, they needed a partner who could deliver consistent traffic, creatives, and sales at low risk without relying on flat-fee partnerships.

Process

  • Activated 200+ influencers by seeding products and nurturing genuine relationships.

  • Converted 20% of influencers into long-term affiliates on a commission-only basis, ensuring ongoing ROI-positive growth.

  • Built a scalable creative pipeline, producing 430+ unique influencer creatives ready for amplification on Meta.

  • Optimised for efficiency, driving sustainable performance without upfront influencer spend.

Outcome

  • 44% of brand traffic now comes from the influencer channel.

  • 430+ unique creatives delivered and ready to scale through paid media.

  • 1M+ organic impressions generated from influencer content.

Process

  • Activated 200+ influencers by seeding products and nurturing genuine relationships.

  • Converted 20% of influencers into long-term affiliates on a commission-only basis, ensuring ongoing ROI-positive growth.

  • Built a scalable creative pipeline, producing 430+ unique influencer creatives ready for amplification on Meta.

  • Optimised for efficiency, driving sustainable performance without upfront influencer spend.

Outcome

  • 44% of brand traffic now comes from the influencer channel.

  • 430+ unique creatives delivered and ready to scale through paid media.

  • 1M+ organic impressions generated from influencer content.

Stop Wasting Spend. Start Driving Growth.

No more guesswork or wasted budgets. We take the risk out of influencer marketing: delivering reliable systems, authentic partnerships, and growth you can measure.