The short answer: Mother’s Earth wanted to move beyond the Netherlands into Germany, Austria and Switzerland with a lean team. Augmentum Media seeded 3,200+ influencers within 12 months, generating 7M+ impressions at a €4.46 CPM and 4,301 content pieces, and converted seeded creators into affiliates worth €120,000+ in attributable sales at a 5.41x ROAS. Early traction was strong enough that Mother’s Earth tripled the programme within two months of launch.
Mother’s Earth, a fast-growing eco-friendly home care brand based in the Netherlands, wanted to expand its influencer and affiliate presence beyond its home market and into the DACH region (Germany, Austria, Switzerland). With a lean internal team, they needed a partner to help them scale gifting, build affiliate relationships, and grow brand awareness across multiple regions.
After seeing early success within just 6 weeks, Mother’s Earth tripled their package with Augmentum - setting the stage for accelerated growth and consistent expansion.
The short answer: Mother’s Earth wanted to move beyond the Netherlands into Germany, Austria and Switzerland with a lean team. Augmentum Media seeded 3,200+ influencers within 12 months, generating 7M+ impressions at a €4.46 CPM and 4,301 content pieces, and converted seeded creators into affiliates worth €120,000+ in attributable sales at a 5.41x ROAS. Early traction was strong enough that Mother’s Earth tripled the programme within two months of launch.
Mother’s Earth, a fast-growing eco-friendly home care brand based in the Netherlands, wanted to expand its influencer and affiliate presence beyond its home market and into the DACH region (Germany, Austria, Switzerland). With a lean internal team, they needed a partner to help them scale gifting, build affiliate relationships, and grow brand awareness across multiple regions.
After seeing early success within just 6 weeks, Mother’s Earth tripled their package with Augmentum - setting the stage for accelerated growth and consistent expansion.
How do you expand into DACH with a lean internal team?
Strong brand presence in the Netherlands but focus on growing traction in new markets.
No internal bandwidth to scale influencer and affiliate outreach effectively.
Needed a system to convert seeded influencers into long-term affiliates.
Required a regionally sensitive approach that respected cultural and audience differences across markets.
How do you expand into DACH with a lean internal team?
Strong brand presence in the Netherlands but focus on growing traction in new markets.
No internal bandwidth to scale influencer and affiliate outreach effectively.
Needed a system to convert seeded influencers into long-term affiliates.
Required a regionally sensitive approach that respected cultural and audience differences across markets.
How do you run seeding and affiliate across several markets at once?
1. Rapid Scaling and Early Success
Seeded over 3,200 influencers across the Netherlands and DACH.
Early traction led Mother’s Earth to triple their package within two months of launch.
Established consistent seeding cycles and clear communication between internal and fulfillment teams.
2. Content & Awareness Growth
Generated over 7 million impressions at a €4.46 CPM.
Produced 4301 pieces of tagged media, with 2225 in the last 90 days alone.
Content spanned both organic and affiliate-led posts, building credibility across regions.
3. Affiliate Activation & Revenue
Converted seeded influencers into active affiliates through direct onboarding and personalised
Drove €120,000+ in attributable affiliate sales at a 5.41x ROAS
Created the foundation for scalable, performance-driven influencer growth.
What did cross-market seeding deliver for Mother’s Earth?
3,200+ influencers seeded within 12 months.
7M+ impressions and 4301 content pieces generated.
€120k+ in affiliate revenue at a 5.41x ROAS.
Confidence to triple program size within two months due to early success.
How do you run seeding and affiliate across several markets at once?
1. Rapid Scaling and Early Success
Seeded over 3,200 influencers across the Netherlands and DACH.
Early traction led Mother’s Earth to triple their package within two months of launch.
Established consistent seeding cycles and clear communication between internal and fulfillment teams.
2. Content & Awareness Growth
Generated over 7 million impressions at a €4.46 CPM.
Produced 4301 pieces of tagged media, with 2225 in the last 90 days alone.
Content spanned both organic and affiliate-led posts, building credibility across regions.
3. Affiliate Activation & Revenue
Converted seeded influencers into active affiliates through direct onboarding and personalised
Drove €120,000+ in attributable affiliate sales at a 5.41x ROAS
Created the foundation for scalable, performance-driven influencer growth.
What did cross-market seeding deliver for Mother’s Earth?
3,200+ influencers seeded within 12 months.
7M+ impressions and 4301 content pieces generated.
€120k+ in affiliate revenue at a 5.41x ROAS.
Confidence to triple program size within two months due to early success.
Campaign in Numbers
Attributed ROAS
Attributed ROAS
5.41x
5.41x
Creatives Posted
Creatives Posted
4301
4301
CPM
CPM
€4.46
€4.46
Impressions
Impressions
2.2M+
2.2M+
Why did it work?
Early traction and clear proof of value → Mother’s Earth scaled investment rapidly.
Efficient systems → outreach, seeding, and affiliate activation handled seamlessly across markets.
Regional understanding → localised influencer selection ensured authenticity in each region.
Performance-driven approach → tied influencer activity directly to measurable ROI.
Why did it work?
Early traction and clear proof of value → Mother’s Earth scaled investment rapidly.
Efficient systems → outreach, seeding, and affiliate activation handled seamlessly across markets.
Regional understanding → localised influencer selection ensured authenticity in each region.
Performance-driven approach → tied influencer activity directly to measurable ROI.
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