Mother’s Earth, a fast-growing eco-friendly home care brand based in the Netherlands, wanted to expand its influencer and affiliate presence beyond its home market and into the DACH region (Germany, Austria, Switzerland). With a lean internal team, they needed a partner to help them scale gifting, build affiliate relationships, and grow brand awareness across multiple regions.
After seeing early success within just 6 weeks, Mother’s Earth tripled their package with Augmentum - setting the stage for accelerated growth and consistent expansion.
Mother’s Earth, a fast-growing eco-friendly home care brand based in the Netherlands, wanted to expand its influencer and affiliate presence beyond its home market and into the DACH region (Germany, Austria, Switzerland). With a lean internal team, they needed a partner to help them scale gifting, build affiliate relationships, and grow brand awareness across multiple regions.
After seeing early success within just 6 weeks, Mother’s Earth tripled their package with Augmentum - setting the stage for accelerated growth and consistent expansion.
The Challenge: Expanding Into DACH With Limited Internal Bandwidth
Strong brand presence in the Netherlands but focus on growing traction in new markets.
No internal bandwidth to scale influencer and affiliate outreach effectively.
Needed a system to convert seeded influencers into long-term affiliates.
Required a regionally sensitive approach that respected cultural and audience differences across markets.
Our Approach: Building a Cross-Regional Engine
1. Rapid Scaling and Early Success
Seeded over 1,000 influencers across the Netherlands and DACH within the first 150 days.
Early traction led Mother’s Earth to triple their package within two months of launch.
Established consistent seeding cycles and clear communication between internal and fulfillment teams.
2. Content & Awareness Growth
Generated over 1 million impressions at a $13.80 CPM.
Produced 747 pieces of tagged media, with 319 in the last 30 days alone.
Content spanned both organic and affiliate-led posts, building credibility across regions.
3. Affiliate Activation & Revenue
Converted seeded influencers into active affiliates through direct onboarding and personalised
Drove $15,000+ in attributable affiliate sales, achieving an average 3x ROAS within the first 60 day phase of the affiliate program.
Created the foundation for scalable, performance-driven influencer growth.
The Results: Cross-Market Growth & Scalable ROI
1,000+ influencers seeded within 150 days.
1M+ impressions and 747 content pieces generated.
$15K+ in affiliate revenue at a 3x ROAS within 60 days of launching affiliate program.
Confidence to triple program size within two months due to early success.
The Challenge: Expanding Into DACH With Limited Internal Bandwidth
Strong brand presence in the Netherlands but focus on growing traction in new markets.
No internal bandwidth to scale influencer and affiliate outreach effectively.
Needed a system to convert seeded influencers into long-term affiliates.
Required a regionally sensitive approach that respected cultural and audience differences across markets.
Our Approach: Building a Cross-Regional Engine
1. Rapid Scaling and Early Success
Seeded over 1,000 influencers across the Netherlands and DACH within the first 150 days.
Early traction led Mother’s Earth to triple their package within two months of launch.
Established consistent seeding cycles and clear communication between internal and fulfillment teams.
2. Content & Awareness Growth
Generated over 1 million impressions at a $13.80 CPM.
Produced 747 pieces of tagged media, with 319 in the last 30 days alone.
Content spanned both organic and affiliate-led posts, building credibility across regions.
3. Affiliate Activation & Revenue
Converted seeded influencers into active affiliates through direct onboarding and personalised
Drove $15,000+ in attributable affiliate sales, achieving an average 3x ROAS within the first 60 day phase of the affiliate program.
Created the foundation for scalable, performance-driven influencer growth.
The Results: Cross-Market Growth & Scalable ROI
1,000+ influencers seeded within 150 days.
1M+ impressions and 747 content pieces generated.
$15K+ in affiliate revenue at a 3x ROAS within 60 days of launching affiliate program.
Confidence to triple program size within two months due to early success.
Campaign in Numbers
Attributed ROAS
Attributed ROAS
3x
3x
Creatives Posted
Creatives Posted
747
747
CPM
CPM
$13.18
$13.18
Impressions
Impressions
1M+
1M+
Why It Worked
Early traction and clear proof of value → Mother’s Earth scaled investment rapidly.
Efficient systems → outreach, seeding, and affiliate activation handled seamlessly across markets.
Regional understanding → localised influencer selection ensured authenticity in each region.
Performance-driven approach → tied influencer activity directly to measurable ROI.
Why It Worked
Early traction and clear proof of value → Mother’s Earth scaled investment rapidly.
Efficient systems → outreach, seeding, and affiliate activation handled seamlessly across markets.
Regional understanding → localised influencer selection ensured authenticity in each region.
Performance-driven approach → tied influencer activity directly to measurable ROI.
Stop Wasting Spend. Start Driving Growth.
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