The Challenge: Scale an Affiliate Program Beyond Internal Bandwidth
NOOMA’s in-house team had built an affiliate program but couldn’t manage or scale it effectively.
Affiliate conversion rates were low, and growth had plateaued.
Content volume also wasn’t enough to fuel their Instagram presence or ad account.
They needed an agency partner to:
Activate existing affiliates with better systems and support.
Recruit and onboard new affiliates at scale.
Generate a pipeline of UGC to drive both organic awareness and paid performance.
Our Approach: Build a High-Performing Affiliate Engine
Strategy & Activation
Designed affiliate activation processes to maximise output from existing affiliates.
Optimised the affiliate program structure using Augmentum’s best practices in health & wellness.
Recruitment & Seeding
Recruited new influencers via product seeding.
Converted them into affiliates with onboarding and activation flows.
Drove a 2x higher conversion rate versus NOOMA’s in-house efforts.
Content & Growth
Focused on scaling Instagram organic tags and ad-ready content.
Increased output from ~100 tagged posts/month (end of 2024) to 141 in January and 250+ posts/month by April.
Flexibility & Ongoing Support
Adapted continuously to stock availability and shifting product priorities.
Adjusted briefs in real time based on what was working best in Meta ads.
Provided flexibility to scale program spend up or down.
Supported wholesale activations alongside influencer efforts.
The Results: Content, Affiliates & Revenue Growth
1,000+ Ad-ready creatives delivered within 9 months.
250+ Instagram posts per month by April 2025 (up from 100 at the end of 2024).
30–35 affiliates onboarded monthly in Q1 '25 at double the in-house conversion rate.
$35,000+ in new customer revenue generated directly from affiliates.
Zero paid influencer spend - all achieved through seeding and affiliate activation.
Why It Worked
Systems-first approach → professionalised NOOMA’s affiliate program structure.
Recruitment at scale → doubled conversion rates versus in-house.
Content pipeline focus → gave NOOMA a steady stream of creatives for organic + paid.
Agility → adapted briefs and targeting based on product availability and ad performance.
