Nowadays influencers pretty much hold the power when it comes to trust and buying decisions. Their recommendations feel way more real than traditional ads, which often come off as too pushy.
Influencer marketing software has become essential for those brands who want to partner with creators that authentically match with their audience. In the health and wellness sector, 49% of consumers make purchases at least once a month because of influencers' social media posts.
Here’s where influencer marketing software platforms come into place. These are tools designed to help brands discover the right influencer matches, track performance and manage their campaigns.
Whether you're just starting or looking to optimize your existing strategy, these platforms will help you maximize your ROI and enhance your brand’s influence in the wellness space.
Here’s a list of the Top 10 Best Influencer Marketing Software for Health & Wellness Brands:
Influencer Hero
Modash
GRIN
Upfluence
Traackr
Influencity
Aspire
Sprout Social
HypeAuditor
CreatorIQ
Benefits of Influencer Marketing Software
Influencer Marketing Software works by facilitating marketing efforts so brands can achieve their goals by partnering up with the right creators. A good Influencer Marketing Software will help your brand:
Optimize Selection: Filter creators by engagement, location, audience, and values to find the perfect match.
Track Performance: Get real-time analytics on reach, impressions, engagement, and conversions.
Streamline Communication: Manage chats, briefs, and deadlines in one place.
Boost ROI: Measure what works, double down on top-performing content, and maximize returns.
Save Time: Automate outreach, contracts, and reporting to focus on strategy.
Best Influencer Marketing Software for Health & Wellness Brands
Here’s a list of the best Influencer Marketing Software for brands and businesses working in the health and wellness niche that can streamline influencer marketing efforts.
1. Influencer Hero
Influencer Hero is an all-in-one influencer marketing software. It is a great option for brands and agencies of all sizes that want an all-in-one influencer marketing platform with tools for discovery, outreach, campaign management, affiliate tracking, and detailed analytics—all in a single dashboard.
Trusted by: Hugo Boss, Decathlon, Arabian Oud, Under Armour and more.
Key features:
All-in-one workflow: From influencer discovery to outreach, contracts, tracking, and payments in one platform.
Advanced CRM & Relationship Tracking: Manage creator partnerships at scale with smart automations, custom application pages, and tools to track communication, content schedules and performance.
Outreach automation: Personalized email campaigns and automated follow-ups to streamline creator communication.
Affiliate tracking & coupon codes: Attribute sales directly to influencer activity via discount codes and affiliate links.
Content & post tracking: Automatically collects influencer content, stories, and posts for easy campaign reporting.
Analytics dashboard: Real-time reporting on ROI, conversions, reach, engagement, and content performance.
Creator storefronts: Enable influencers to create curated product pages, enhancing sales through brand collaborations.
Why is it a strong pick?
Influencer Hero shines as an all-in-one approach that makes it especially appealing for small to mid-sized brands that want to manage everything - from discovery to ROI tracking - without juggling multiple platforms.
2. Modash
Modash is a great option for brands looking to run your entire marketing campaign in one place, from recruiting influencers, to sending products, tracking campaign performance and more.
Trusted by: Birkenstock, Mixiles, Mont Blanc, Victoria’s Secret and more.
Key features:
AI powered creator discovery: You can use different text prompts such as "aesthetic fashion influencers in the US”, or upload a reference image to get highly relevant influencer suggestions.
Find Your Fans Feature: The platform automatically identifies creators who are already following your brand and therefore are more likely to partner with you.
Massive Creator Database: Because the platform is based on public data, they hold a database of over 350M profiles. This broad number of creators can be great for global campaigns.
Real-time Campaign Content Tracking: All influencer content made around your campaign is collected and analyzed live.
Shopify Centric Affiliate Automation: If your business runs on Shopify, you can manage all in one place. Set up gifting campaigns, creating discount codes and affiliate links and managing payouts.
Why is it a strong pick?
Modash is end-to-end influencer marketing for Shopify. A fast growing tool that’s a great fit for small teams as it is affordable, simple to use and understand and strong on influencer audience analytics.
3. GRIN
GRIN is a great option for brands seeking a fully integrated influencer marketing platform built around eCommerce, focusing on authentic creator partnerships and ROI-driven campaigns.
Trusted by: Skims, GFuel, Alphalete, Ipsy and more.
Key features:
Influencer relationship management (IRM): Centralized CRM system for managing influencer partnerships, contracts, and communication.
eCommerce integrations: Seamless sync with Shopify, WooCommerce, and Magento for tracking conversions, sales, and ROI.
Content management hub: Collect, organize, and repurpose influencer-generated content across campaigns.
Affiliate & discount code tracking: Simplifies performance attribution and drives measurable sales from influencer campaigns.
Automated product seeding: Send free products directly to influencers through integrated eCommerce workflows.
Advanced analytics: Campaign reporting with ROI, revenue attribution, and audience engagement metrics.
Why is it a strong pick?
GRIN is a powerhouse for brands that want measurable ROI from influencer marketing, especially those running eCommerce-first strategies. Its combination of influencer relationship management, affiliate tracking, and automated product seeding makes it one of the most complete platforms in the space.
4. Upfluence
Upfluence is a great option for brands looking to work with creators and generate revenue by integrating with e-commerce systems.
Trusted by: Benefit, New Balance, HelloFresh, Lacoste and more.
Key features:
Identify Influencers Within Your Customer Base: Thanks to Upfluence Shopify integration, the platform can analyze customer data to uncover which buyers are also influencers (typically 1%-3% of your list).
Built-In Social Listening: With their social listening tool, Upfluence tracks conversations, emerging trends and high performing content related to your brand or competitors. This is a valuable asset for research and campaign planning stages.
Ideal for Shopify and Amazon Sellers: Upfluence integrates seamlessly with Shopify and Amazon and manages to simplify affiliate tracking and connecting creators activity with sales performance.
Leverage Past Collabs: With Upfluence you can easily import data from creators you’ve worked with before. Their latest analytics become accessible within the platform, allowing your brand to easily re-engage them in new campaigns.
Why is it a strong pick?
Upfluence is a solid choice for brands looking to merge influencer marketing with affiliate sales tracking. Its strong eCommerce integrations give marketers the ability to directly measure ROI, making it ideal for online retailers that need performance-based results.
5. Traackr
Traackr is a great option for brands looking for data-driven influencer insights, ROI tracking and performance benchmarking and optimization.
Trusted by: L’Oreal, Coty, Samsung and more.
Key features:
Brand Vitality Score: This unique metric blends visibility, impact and brand trust into one score, giving you a clear view of how your brand stacks up against the competition.
Budget Calculator: Traackr includes a built-in budget calculator that helps you estimate how much to invest in each creator by analyzing their historical performance data.
Cost- Per Metrics Analysis: it tracks efficiency metrics like cost-per-click, cost-per-engagement, cost-per-view, making it easier to compare ROI across your influencer partnerships.
Why is it a strong pick?
Traackr strength lies in long-term influencer relationship tracking and spend optimization, making it particularly useful for brands managing high budgets across multiple markets.
6. Influencity
Influencity is a great option for brands looking for access to a large influencer database and a campaign management system integrated with Shopify for gifting and affiliate tracking.
Trusted by: WPP, Kellogs, dentsu, AirFrance and more.
Key features:
AI-Powered Search & Lookalikes: Advanced filters and smart suggestions help brands find relevant creators efficiently based on behavior and audience insights.
Branded Application Pages: You can easily collect inbound influencer applications with customized landing pages style to match your brand.
Shopify Integration & Affiliate Gifting: You can track gifting campaigns and influencer-linked sales directly through Shopify with discount code monitoring.
Audience Affinity & Follower Quality Metrics: Dive deep into audience demographics, engagement and affinity to ensure creators have a real, relevant follower base.
Why is it a strong pick?
Influencity is a great comprehensive tool for influencer discovery, campaign management, and reporting. It provides a large influencer database and a campaign management system integrated with Shopify for gifting and affiliate tracking.
7. Aspire
Aspire is a great option for brands focused on word of mouth commerce and building unique influencer programs.
Trusted by: Dyson, Walmart, m&m and more.
Key features:
Dual Discovery & Marketplace: Aspire combines creator search with a huge inbound marketplace of over 1M creators actively applying to brand campaigns.
Custom Pages & Shopify Gifting: Build tailored application pages and let creators shop your products under set rules, with seamless tracking through Shopify.
Streamlines Workflow: Manage everything from contracts to content approvals with automated follow-ups and bulk actions, plus built-in usage rights and ad permissions.
Sales & Storefront Tracking: You can track clicks, conversions and commissions with unique codes and links. You can let creators build their own storefronts to showcase your products.
Why is it a strong pick?
Aspire is a great tool as it allows you to both reach out to influencers and have them reaching out to you by applying directly to your campaigns. This way it combines influencer, affiliate, and UGC strategies for a holistic approach.
8. Sprout Social
Sprout Social is a great option for brands seeking to manage social media, content control and brand safety. It offers advanced campaign workflows, detailed analytics and tools for outreach, gifting and performance tracking that allows brands to turn social into a strategic powerhouse to drive revenue.
Trusted by: Campbell’s, Unicef, Equifax, Glassdoor and more.
Key features:
Brand Fit & Safety AI: SproutSocial affinity scores on brand alignment help brands ensure strategic selections.
Content Approval Workflow: Creators submit draft content within the platform for review before posting. This gives brands and oversight and final say before anything goes public.
Competitive Benchmarking & EMV Reporting: The platform offers customized dashboards to compare performance with competitors with top-tier analytics like Earned Media Value in real time, audience insights and content approval metrics.
Why is it a strong pick?
Sprout Social (formerly Tagger) is a strong pick of advanced campaign tracking and ROI analysis with robust influencer discovery tools. Best for brands and agencies that want to combine influencer marketing with broader social media management, including scheduling, publishing, engagement, and analytics.
9. HypeAuditor
HypeAuditor is a great option for brands .
Trusted by: Guess, Dior, Unilever, Universal and more.
Key features:
AI-Powered Discovery: The platform analyzes bios, captions and images to accurately categorize creators.
Social Listening & competitor Tracking: Discover influencers already mentioning your brand or competitors, making it easier to build real partnerships.
Searchable Reporting: You can export reports as PDFs or share direct links with stakeholders, complete with eCommerce metrics like revenue and conversion rates by creator.
Flexible Campaign Management: You can handle everything from outreach to payments and reporting within the same platform. You also have eCommerce integrations that track promo codes and sales.
Why is it a strong pick?
HypeAuditor is a great pick if your first concern is authenticity. The platform strictly focuses on audience authenticity and fraud detection, ensuring influencer credibility among every step of the way.
10. CreatorIQ
CreatorIQ is a great option for brands running complex and enterprise-level campaigns as it combines enterprise workflows and data-driven insights to deliver scalable creator marketing solutions.
Trusted by: Wella Company, CVS, Burson and more.
Key features:
Deep Data API Integrations: Get realtime API connected data from all major platforms to ensure your reports are always accurate and compliant.
Branded One-Sheets & Live Approvals: You can review influencer profiles, check key metrics , preview content and collect stakeholder feedback.
Integrated Payment & Tax Compliance: You can handle creator payments directly in the platform with just one click with all the necessary documentation, making your finances easier to manage.
Why is it a strong pick?
CreatorIQ is a great option for any brand looking for advanced analytics and influencer discovery with compliance tools. Its advanced CRM system, robust reporting, and global integrations make it ideal for organizations running multi-market campaigns.
Final Thoughts
Influencers have found a way to build trust with their audiences and communities, making them huge allies for brands. However, not everything is about having a large follower count. For a creator partnership to work, there needs to be a good match between the influencer’s profile and brand’s values and style, especially in the health and wellness space, where trust and credibility are crucial.
Platforms like Influencer Hero, Modash, and Upfluence help brands connect with the right creators, cutting through the noise to deliver genuine, impactful messages.
If you’d like experts to handle the strategy for you, agencies like Augmentum Media might be the right choice for you! Their team combines influencer connections with data-driven execution providing strength for performance campaigns and influencer amplification.
Whether big or small, every health and wellness brand can find its perfect match. Set your goals, choose the right platform, and start your influencer marketing campaign today!