Aug 28, 2025
2 min
The first 30 days of any influencer program can make or break it.
Too many brands still treat influencer like a campaign:
"Let’s send a few products out and see what happens.”
And sure - something happens. But not always something that scales.
Here’s what actually works when you want to build a repeatable, trackable influencer channel - not just run one-off campaigns.
Week 1: Set Your Foundations
Pick your primary goal: Awareness, UGC, new customers, or affiliate sales.
Choose your offer: Seeding gifts should be irresistible — not “free deodorant,” but something unique or personal.
Build a smart creator list:
Filter by…Demographics
Niche (skincare ≠ wellness ≠ gym)
Content style (aesthetic? story-led?)
Comment quality (fans > followers)
Augmentum Tip: Build a list of 500–1000 creators. That’s your seeding base.
Week 2: Outreach & Seeding
Send DMs/emails at volume. Expect ~15-25% reply rate at first.
Track it all. Use a CRM (or a Google Sheet) to follow:
Messaged
Responded
Seeded
Posted
Add a personal hook. Handwritten notes, inserts, or QR codes make it memorable.
Ship fast. Speed is trust - aim for 48hr product dispatch.
Week 3: Gather Content + Learnings
Track early posts. Save UGC and say thank you.
Request usage rights (nicely) if not granted upfront.
Follow up with late posters. Use soft nudges to check delivery.
Start affiliate convos with creators who:
Posted
Felt natural
Got good traction
Collect data: What niches perform? Who ghosts? What content pops?
Week 4: Optimise + Activate
Send affiliate invites with:
Custom links
Commissions
Suggested content
Bonuses (“Double commission on your first post”)
Brief follow-up posts. Second posts often outperform firsts.
Build internal momentum:
Active creators
Reusable content
Ghosting rate
Lessons learned
Now you can go back to your team and say:
We’re not testing anymore - we’re scaling.
TL;DR: What You’ll Have After 30 Days
A repeatable seeding engine
Affiliate-ready influencers
A working CRM
Fresh content
Measurable sales impact
Clear signals on how to scale