How to Get 30% More Influencer Posts Without Increasing Your Budget

Most brands assume that scaling content means scaling creator spend.

But at Augmentum, we’ve helped brands squeeze 30% more content from the same creator pool — without adding to the budget. Here's exactly how we do it.

1. Use a “Follow-Up Brief” After the First Post

Most brands only brief creators once — right at the beginning. But the best performance comes after you follow up with fresh creative prompts.

Send creators a short message like:

“Loved your first post! Want to try another one with a new angle?”

Include:

• A new hook (e.g., different benefit or seasonal use case)

• A light incentive (feature on socials, bump in affiliate %, etc.)

• Social proof (e.g., “You were one of our top 5 performing posts this month!”)

2. Turn Feed Posts into Stories — and Vice Versa

Creators often default to one content format. But with a nudge, they’ll repurpose.

Ask them to:

• Turn a Reel into a TikTok (or YouTube Short)

• Share a behind-the-scenes Story of how they use the product

• Post a follow-up like “1 month later… still obsessed with this”

Same creator. Same product. More surface area.

3. Launch Creator Challenges

Want to light a fire under your influencer base? Try this:

• Top 3 affiliates this month get £100 store credit

• Best performing post gets featured on our homepage

• Most creative video wins 3 months of free product

It’s simple gamification — and it works. Influencers love a reason to go above and beyond.

4. Use Seasonal Moments to Reignite Posts

New calendar moments = new reasons to post.

Examples:

• New product or flavor drop

• Back-in-stock update

• Black Friday or holiday gift guides

• Brand milestone (“Just hit 10,000 customers!”)

Instead of chasing new creators, give existing ones a reason to talk about you again.

5. Build a Content Inspiration Feed

This is an underused tactic:

• Curate your top-performing creator content

• Share it weekly in a Notion doc, Pinterest board, or private IG story

• Tag your active creators to show them “what’s working”

When creators see others winning, they instinctively level up — often mimicking what performs best.

TL;DR

You don’t need more influencers. You need to maximize the ones you already have.

More posts → More touchpoints → More conversions.

All without increasing your spend.