Influencer Outreach Is Broken

Too robotic. Too long. Too self-congratulatory. And then brands wonder why creators leave them on “seen.”

After hundreds of tests and campaigns across the UK’s top DTC brands, we landed on the outreach script that gets replies, product-in-hand, and long-term partners.

It’s now our go-to sequence - and we’re sharing it with you.

Step 1: The Warm Introduction

Subject line:
{firstName}, a special gift from {Brand}

Email/DM Body:

Hey {firstName},
I’m {Your Name} from the marketing team at {Brand Name}, {1-liner credibility — e.g. “the UK’s top-rated refillable deodorant”}.

We’re on a mission to {brand mission — e.g. “banish single-use plastic from your bathroom”}.

Saw your content — loved it. We think you'd align perfectly with what we're doing.

We’d love to send some product your way. No pressure to post. Just want you to try it - no catch, no obligation. If you love it we can chat longer-term partnerships. If not, no hard feelings!

Would you be happy for me to send one over?

Just let me know your shipping address and any preferences (like colour or scent).

Thanks - Your Role | Brand Name

Step 2: The Polite Follow-Up (3–5 Days Later)

Subject line:
Just checking in {firstName}

Body:

Hey {firstName},
Just wanted to follow up to see if you'd like me to pop some product in the post for you .

We're proud to say our {product} is {key USPs — e.g. “vegan, cruelty-free, and aluminium-free”} and we’re proud to be rated {Trustpilot score}.

No pressure - just keen to get something in your hands if you're interested!

Let me know. :)

Cheers - {Your Name}

Step 3: The Final Nudge (5–7 Days Later)

Last call for your {Brand Name} gift

Body:

Hey {firstName},
Just doing a quick final check-in before we wrap up this round of seeding.

If you'd still like to receive your {product}, just send over your address - otherwise no worries If not, no stress at all!

Thanks again - hope to cross paths soon.

Once they accept, move the conversation to DMs. It’s faster and feels more personal.

And when they post? Say thank you. Every. Single. Time. Gratitude builds partnerships.

Final Thought:
This outreach flow has helped us activate thousands of influencers across health & wellness. Use it wisely. Test it. Tweak it. Just don’t sound like a robot.