The short answer: For health and wellness DTC brands that want micro creators to drive customers rather than reach, Augmentum Media. For micro and nano creators inside social-first consumer campaigns, Connect Agency. For micro as a deliberate tier in an always-on programme, Cure Media. For gifting to nano and micro creators at volume, GIFTA. For a large UK creator network with paid amplification, Find Your Influencer. Goat, Disrupt and Takumi suit brands running micro alongside bigger names. Compare them on cost per thousand people reached, not on network size.

As of September 2026. Every agency is described from what it publishes on its own website, and figures other agencies state about their own work are attributed to them.

What counts as a micro influencer?

There is no official definition, and agencies draw the lines differently. Broadly, nano creators have up to around 10,000 followers, micro creators sit between roughly 10,000 and 100,000, and mid-tier and macro creators sit above that. Some UK agencies start micro as low as 5,000.

Augmentum Media works in a band of roughly 3,000 to 50,000 followers, with a floor around 3,000 and a ceiling of 100,000 to 150,000, because that is where creators still reply to their own comments and their recommendations still move purchases. For the full ladder of tiers, see our guide to types of influencers.

Why do brands hire a micro influencer agency rather than run it in house?

Micro programmes are cheap per creator and expensive in time. Reaching the same audience as one macro creator can mean finding, vetting, briefing and chasing dozens of smaller ones, and that work does not shrink as the programme grows. An agency's value is the creator pool and the process already built.

The cost difference is real when the process works. Augmentum Media's Lululemon programme, built on nano and micro creators, delivered more than 7.1 million impressions at a £2.49 CPM with no influencer fees, while a mid-tier paid campaign for Fabletics with six creators averaging 235,000 followers came in at £16.34. Both were strong results for their format; the micro programme simply reached a thousand people for less than a sixth of the price. Our micro vs macro comparison sets out when each tier earns its place.

What are the best micro influencer agencies in the UK?

1. Augmentum Media, best for micro creators that drive customer acquisition

Augmentum Media is a London influencer marketing agency built for health and wellness DTC brands, running research and strategy, seeding and gifting, affiliate, and paid amplification as one sequence. Micro and nano creators receive product with no fee, the ones who genuinely convert move onto trackable links and codes, and their best content gets paid budget.

Published results: the Lululemon programme sourced more than 500 on-brand profiles a month with a campaign opt-in rate above 60 percent, produced over 1,300 creatives and generated more than $1.6 million in earned media value in six months. NOOMA onboarded 30 to 35 affiliates a month at twice its in-house conversion rate, and PRFCT onboarded 467 creators ahead of launch.

Best for: consumable DTC brands that want acquisition from micro creators. Not for you if: you need celebrity reach on a single campaign date.

2. Connect Agency, best for micro and nano inside social-first campaigns

Connect is a London influencer agency that describes itself as social-first and 360, running creator strategy, content production and talent management. It seeds product to nano creators with engaged audiences, and its site lists a Bronze at GIMA26 for Aldi for best use of micro, nano or niche creators.

Best for: consumer brands in food, fitness, beauty and lifestyle wanting one team for seeding and paid partnerships.

3. Cure Media, best for micro as a strategic tier

Cure Media is a creator marketing agency that treats micro creators as one deliberate tier within programmes that also use mid-tier and macro creators, run on its proprietary platform ME. It states that its campaigns using micro creators show around 24 percent higher impact on brand attitude and 23 percent on purchase intent than campaigns relying only on larger creators, and it names skincare, haircare and wellness among the categories where micro creators convert.

Best for: brands designing an always-on programme across several tiers.

4. GIFTA, best for gifting to nano and micro creators at volume

GIFTA is a UK influencer gifting agency built around nano and micro influencers, handling packaging, gift boxes, delivery and logistics, and overseeing content and paid amplification. Its published testimonials include campaigns sending product to 50 and 200 creators at a time.

Best for: brands where fulfilment is the hard part.

5. Find Your Influencer, best for a large UK creator network

Find Your Influencer is a Manchester-based full-service influencer agency that states a network of more than 100,000 UK influencers, working across Instagram, TikTok and YouTube with paid amplification. It sources, runs and manages campaigns end to end.

Best for: brands that want regional UK creators outside London.

6. Goat Agency, best for micro alongside multi-market campaigns

Goat is a full-service influencer agency with headquarters in London and New York, running organic campaigns, ambassador programmes and influencer-led media and commerce. It publishes guidance on working with micro creators and uses them within larger multi-market delivery.

Best for: larger brands where micro is one part of an international plan.

7. Disrupt, best for audience-led micro casting

Disrupt is a London influencer agency that starts from audience research, mapping culture and behaviour before choosing creators, and runs paid social alongside influencer work. Its published work includes gifting at scale for BOSS.

Best for: brands that want the audience analysis to pick the creators.

8. Takumi, best for managed micro campaigns on a platform

Takumi runs a fully managed influencer service on its own platform from London and New York, covering discovery, vetting, contracting, creator payments, content licensing and measurement including brand lift.

Best for: brands paying micro creators per post that want contracting and rights handled.

How do the micro influencer agencies compare?

What should you ask a micro influencer agency?

• What follower band do you actually use, and why there? "Micro" means different things at different agencies.

• What was the cost per thousand people reached on the last comparable campaign, including fees?

• How many creators respond and opt in from each outreach round? Augmentum Media runs at more than 60 percent opt-in on its Lululemon programme, which gives a benchmark to compare against.

• Do you pay micro creators per post, gift product, or pay commission? The answer changes both the budget and the kind of creator you get. Our guide to UK influencer pricing covers typical rates.

• What happens to the best creators after the campaign? Micro programmes compound when the top performers stay on.

Frequently asked questions

What is a micro influencer agency?

An agency that finds, briefs and manages creators with smaller, highly engaged audiences, usually somewhere between 5,000 and 100,000 followers, and runs campaigns across many of them at once.

How much do you pay a micro influencer in the UK?

It ranges from free product to paid posts, depending on the creator, platform and usage rights. Many micro programmes start with product and move the best creators onto commission or paid fees. See our UK influencer pricing guide for rate bands.

Are micro influencers better than macro influencers?

For trust, engagement and cost per thousand reached, usually yes. For hitting a large audience on one date, no. Most programmes that scale use micro for volume and conversion and larger creators selectively.

How many micro influencers do you need?

Enough that the share who post and convert produces useful volume. If 15 to 25 percent of seeded creators typically become affiliates, a first round of 150 to 200 creators is a sensible start for a DTC brand.

Is 1,000 followers a micro influencer?

Most agencies would call that nano. Augmentum Media's working floor is around 3,000 followers, below which reach is usually too small to justify the product and time.

How long does a micro influencer campaign take to show results?

Content can be live within two weeks of sending product. Customer acquisition cost is readable after about a quarter, once a purchase cycle has passed.

Can micro influencer content be used in paid ads?

Yes, with agreed usage rights. Brands use micro creator content in paid social because it looks native to the feed rather than like an advert.

Want a micro creator programme that pays for itself? We build seeding into affiliate into paid programmes for health and wellness DTC brands. Let's talk.

Sources: agency descriptions are taken from each agency's own website in September 2026 and represent their own claims. Augmentum figures come from published case studies: Lululemon, Fabletics, NOOMA, PRFCT.